Running a Successful Integrated Marketing Campaign
Marketing is not an exact scienceidentifying the most effective approach to marketing your products or services can be costly and time consuming. Running a Successful Integrated Marketing CampaignUNDERSTAND THE BASICS
Defining Your Marketing Media Mix
What is the most effective way to reach your customers? Is it a phone call? A postcard with a special offer? A tradeshow or event? With so many ways to
Building Effective Promotional Offers
How do you entice customers to take action and respond to your marketing campaign? Start with a clear, compelling offer—something that makes their lives easier now, and deliver it in