How to Segment Audiences
Audience segmentation can be of real value when it comes to maximizing your marketing return on investment. It’s a simple way to group the characteristics of a target audience and
Converting Leads into Sales – Part 1
If you are trying to grow your business, finding leads (that is, potential new customers), is just the beginning. Before they can benefit you in any way, you need to
Defining Your Marketing Media Mix
What is the most effective way to reach your customers? Is it a phone call? A postcard with a special offer? A tradeshow or event? With so many ways to
Building Effective Promotional Offers
How do you entice customers to take action and respond to your marketing campaign? Start with a clear, compelling offer—something that makes their lives easier now, and deliver it in