11 Tips to Improve Your Landing Page
11 Tips to Improve Your Landing PageDefine Your Conversion Before you start to design your landing page, define that page’s conversion activity. For a newsletter landing page, the conversion activity
Converting Leads into Sales – Part 2
Allocate responsibility Normally, the marketing department generates leads and the sales department follows up. It is important for the two departments to work together to integrate their activities and ensure
Converting Leads into Sales – Part 1
If you are trying to grow your business, finding leads (that is, potential new customers), is just the beginning. Before they can benefit you in any way, you need to
No Silver Bullet
It's an old cliché, but it bears repeating: Nobody who bought a drill wanted a drill. They wanted a hole. What this means for you is that instead of providing
Running a Successful Integrated Marketing Campaign
Marketing is not an exact scienceidentifying the most effective approach to marketing your products or services can be costly and time consuming. Running a Successful Integrated Marketing CampaignUNDERSTAND THE BASICS
Defining Your Marketing Media Mix
What is the most effective way to reach your customers? Is it a phone call? A postcard with a special offer? A tradeshow or event? With so many ways to
Building Effective Customer Offers
To capture customers’ attention, you must communicate a compelling offer—the promise of a product or service that addresses a pressing need. Once you succeed in engaging their attention, you must transform
Building Effective Promotional Offers
How do you entice customers to take action and respond to your marketing campaign? Start with a clear, compelling offer—something that makes their lives easier now, and deliver it in