New Web Design Trends
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Making Your Marketing Message Specific
Make your marketing message specific to your target customer. For instance, I see on your site, you have a testimonial from a Forensic Medical customer, but not a whole lot else
Key Roles In Demand Generation
...these roles in the demand generation process are (or will shortly become) critical for success. KEY ROLES IN DEMAND GENERATION In recent years we’ve noticed a sea change in the skills, knowledge
Quick Guide to Marketing Analytics
As a business professional, you’ve got a lot on your plate. So you might be asking yourself: “Why would I want to add analytics to the mix?” The answer is
Converting Leads into Sales – Part 2
Allocate responsibility Normally, the marketing department generates leads and the sales department follows up. It is important for the two departments to work together to integrate their activities and ensure
How to Develop Compelling Offers
To capture customers’ attention, you must communicate a compelling offer—the promise of a product or service that addresses a pressing need. Once you succeed in engaging their attention, you must transform
Building Effective Promotional Offers
How do you entice customers to take action and respond to your marketing campaign? Start with a clear, compelling offer—something that makes their lives easier now, and deliver it in