Hipster’s Style In Web
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4 Easy Steps To Writing A Great Case Study
4 EASY STEPS TO WRITING A GREAT CASE STUDY Step 1: Describe the problem your customer or client had. Talk about specific pain points, their struggle to make things work, and
How You Can Dramatically Improve The Performance Of Your Email Copy
How can you dramatically improve the performance of your email copy? The following tips have been used for many years in print and are especially true when trying to get
Making Your Marketing Message Specific
Make your marketing message specific to your target customer. For instance, I see on your site, you have a testimonial from a Forensic Medical customer, but not a whole lot else
Lots of Leads. That’s A Good Thing…Isn’t It?
Sure, if you respond to them quickly and manage them effectively. And that means all the way to closure. If not, they're simply wasted marketing dollars and lost sales opportunities.
10 STEPS TO GENERATING MORE QUALIFIED LEADS 1. Sell the next step harder than you sell your product or service. The whole objective of lead generation programs is to begin
How to Develop Compelling Offers
To capture customers’ attention, you must communicate a compelling offer—the promise of a product or service that addresses a pressing need. Once you succeed in engaging their attention, you must transform
Lead Generation Seminars–What’s Working and What’s Not?
Seminars are outstanding ways to generate "conversations" with prospects---and ultimately leads. But if done poorly, they can ruin your brand. If you're a sales professional and you are asked to
No Silver Bullet
It's an old cliché, but it bears repeating: Nobody who bought a drill wanted a drill. They wanted a hole. What this means for you is that instead of providing
Writing an Effective Campaign Plan
A well-crafted plan is essential for creating clear, measurable marketing campaigns. This guide is designed to help you craft a plan that gives your company a roadmap to generating demand