DAY TWO: BUILD CONTENT AND ANALYTICS WORKFLOWS THAT DRIVE OBJECTIVES
November 8, 2017 from 9:00 a.m. to 4:00 p.m. at 11710 Plaza America Drive in Reston, VA
For stressed out marketers that want to stop spending time you don’t have learning digital strategies that no longer work from the “ultimate guide” you quickly realized was a just guide to buying their product.
Get Ready to Get Your Geek On! This two-day workshop is designed to help you stay ahead of the digital optimization curve by focusing on what’s working now. Learn strategies and execution hacks you can quickly apply to your own digital channels.
Topics include:
- CONDUCTING AN ACTIONABLE CONTENT AUDIT
- BUILDING A CONTENT MARKETING PLAN
- CREATING CONTENT THAT CONVERTS
- QUICK TIPS FOR DIGITAL COPY SUCCESS
- VIDEO KILLED THE RADIO (AND PRINT) STAR
- CONTENT MARKETING METRICS BY CHANNEL
- EXCEL FOR MARKETERS: TIPS, HACKS & HALLELUJAH
- IN AN OCEAN OF DATA, WALK ON WATER
About the presenter: Founder of Blue Bird Marketing Group, Cathryne Rowe is an expert consultant on digital marketing strategies. For over 16 years, she has worked directly with leading technology providers including Microsoft and its partners, Dell, AIS (Applied Information Sciences), Unisys, IDV Solutions, Booz Allen, Surf Communications Solutions, Ventera, ExaGrid, Time Warner Cable, DLT Solutions, Satellite Industries and many others building marketing programs that have produced multi-millions in sales. Her expertise is based on years in the trenches, executing thousands of campaigns, across hundreds of verticals yielding countless lessons learned.
If you would prefer to register via .pdf form please download the form.
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