Converting Leads into Sales – Part 2
Allocate responsibility Normally, the marketing department generates leads and the sales department follows up. It is important for the two departments to work together to integrate their activities and ensure
Converting Leads into Sales – Part 1
If you are trying to grow your business, finding leads (that is, potential new customers), is just the beginning. Before they can benefit you in any way, you need to
12-Step Foolproof Sales Letter Template
You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros