Recipe for Running a Successful Event
Hosting an event is a demonstrated way to communicate a compelling message to an unique audience. They offer the opportunity to increase exposure, drive revenue, and grow the customer base.
Running a Successful Integrated Marketing Campaign
Marketing is not an exact scienceidentifying the most effective approach to marketing your products or services can be costly and time consuming. Running a Successful Integrated Marketing CampaignUNDERSTAND THE BASICS
Defining Your Marketing Media Mix
What is the most effective way to reach your customers? Is it a phone call? A postcard with a special offer? A tradeshow or event? With so many ways to
Building Effective Customer Offers
To capture customers’ attention, you must communicate a compelling offer—the promise of a product or service that addresses a pressing need. Once you succeed in engaging their attention, you must transform