How to Segment Audiences
Audience segmentation can be of real value when it comes to maximizing your marketing return on investment. It’s a simple way to group the characteristics of a target audience and
11 Tips to Improve Your Landing Page
11 Tips to Improve Your Landing PageDefine Your Conversion Before you start to design your landing page, define that page’s conversion activity. For a newsletter landing page, the conversion activity
Converting Leads into Sales – Part 2
Allocate responsibility Normally, the marketing department generates leads and the sales department follows up. It is important for the two departments to work together to integrate their activities and ensure
Converting Leads into Sales – Part 1
If you are trying to grow your business, finding leads (that is, potential new customers), is just the beginning. Before they can benefit you in any way, you need to
How to Develop Compelling Offers
To capture customers’ attention, you must communicate a compelling offer—the promise of a product or service that addresses a pressing need. Once you succeed in engaging their attention, you must transform
Lead Generation Seminars–What’s Working and What’s Not?
Seminars are outstanding ways to generate "conversations" with prospects---and ultimately leads. But if done poorly, they can ruin your brand. If you're a sales professional and you are asked to
12-Step Foolproof Sales Letter Template
You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros
Recipe for Running a Successful Event
Hosting an event is a demonstrated way to communicate a compelling message to an unique audience. They offer the opportunity to increase exposure, drive revenue, and grow the customer base.
Life is about the people you meet and the things you create with them
A bird does not sing because it has an answer, it sings because it has a song! Marketing has changed more in the last 5 years than the past 50.
9 Steps to an Effective ABM Program
Because ABM is just gaining ground within many organizations, there’s a dearth of best practices to draw from. That’s why we’ve pulled together solid guidance and recommendations based on input from numerous