Marketing 101 Bootcamp is a full-day workshop (8 hours!) on Tuesday, March 28th, 2017 at the Hampton Inn & Suites in Arundel Mills, MD designed to get you up and running with your marketing needs. A hands-on, immersive experience that will be one of the best investments you ever make in your business.

This workshop includes the fundamentals that a new marketer needs to know and teaches you to apply processes, plans and tactics to your marketing efforts. It’s the ideal start for those who have little or no marketing experience or training, but want to grow your business with marketing.

You will learn how to analyze your business and its customers from a marketing perspective, create a brand identity, perform market research, set meaningful marketing objectives, and leverage tools to be successful. By the end of the course, you will be able to create, implement and optimize an action-oriented strategic marketing plan designed to help you grow your business.

The course is recommended for those who perform a marketing role but don’t have a qualification, and for entry level marketers who want a solid foundation on the basics.

What Will You Learn?

• An overview of marketing;
• Processes and strategic elements for developing and implementing an action-oriented marketing plan;
• How to set realistic, practical marketing objectives and goals;
• How to evaluate marketing efforts with practical ideas on how to improve execution;
• How to set up your marketing tools and resource to save time and money;
• How to use market research to support a decision-making framework
• How to develop a system for measuring progress and monitoring performance.

Key topics covered:

• Creating a one-page plan that drives results
• Building and managing your contacts list
• Email marketing 101
• Content marketing 101
• Social media marketing 101
• Search engine marketing 101
• Mobile marketing 101
• Tips, Hacks, Tools and Short Cuts
• How to get it all done in less time
• Automation – a modern marketers best friend
• Using measurement to determine ROI